About By George

Meet Georgia -


Founder of By George Skin Therapies

Hi, I’m Georgia – a qualified Dermal Clinician with a four-year university degree in skin science and over a decade of experience working alongside leading plastic surgeons and nurses in clinical settings.

After becoming a mum to three beautiful children, I felt drawn to create something slower and more personal—a space where I could continue my passion for skin health while staying close to home and family. That vision became By George Skin Therapies.

Tucked away in Aspendale, my home-based studio is a calm, welcoming space designed to feel warm, unhurried, and truly yours. I use Prologic Skincare—formulated with real ingredients for real results—and offer treatments that blend science with simplicity. My approach is holistic, considering not just your skin but your internal health, lifestyle, and long-term skin education.

My goal isn’t to change your skin—it’s to support it to function at its best so it feels strong, balanced, and beautifully healthy.

“Healthy skin is more than a glow—it’s a reflection of care, expertise, and balance."

— Georgia Goodchild, Director